If you struggle to create content for your website, you’ve come to the right place. Whether for digital marketing, digital publishing, or both, creating content can be daunting. On Create Web Content, you’ll find the help you need, with comprehensive information to help you plan, produce and manage content for the web. Follow our guide and learn how to:
- Set objectives so you don’t waste time creating content that doesn’t help you attain your goals
- Find a niche to avoid getting lost in the ocean of online information
- Research your target market to create content that targets their wants, needs and frustrations
- Research keywords to create search-optimized content your audience finds
- Choose a domain name that’s both memorable and search engine friendly
- Review competition to imitate their strengths and exceed their weaknesses
- Find partners to help with content development and promotion
- Design an information architecture that organizes content effectively
- Choose media that’s appropriate for your objectives and market—be it text or video
- Guide style with consistent rules that raise your content’s professionalism
- Plan content so you’re not scrambling at the last minute to produce it
- Process content in an effective step-by-step manner that maximizes resources
- Manage documents efficiently, so you’re not searching for lost files
- Source content to augment original material with existing works
- Convert content from non-web formats to be digitally friendly
- Research your niche to gather information required for content production
- Outline content to provide a framework for writing material
- Write content that both people and search engines love
- Measure content to determine its effectiveness and inform optimization
You can proceed through this guide step-by-step, or jump in as needed.
Developed from over 10 years of research and experience, the material on this website has proven itself across many industries. Originally, we created the material as a guide for both new digital marketers working at our company, and our digital marketing clients and prospects. As it grew, we decided to make it available as a standalone website, which you’re visiting now.
We hope you enjoy the material and find it useful.
Sincerely,
Simon Smith
Editor, Create Web Content
Chief Strategist, Commune Media